Organizations bring a vision to life by creating and marketing a set of products or services for a specific group of customers. How do you decide which customers to help and which to not ? How do you build products customers will adopt and want to use? Where can you find differentiation in the market or a defensible position? How do you sell or distribute your products in the most profitable way?

Resources coming soon ... is a free, community-produced site managed by volunteers. Our goal is to add a quick-start guide and core resources for all 28 topics before the end of 2018. Keep up to date with new content by signing up for our mailing list below, or by following us on Twitter or Facebook. Want to help? You don't need to be an expert. Only someone with a passion for leadership and a willingness to share as you learn.

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